Travellers depend on travel agents, travel and tour operators to offer honest advice, and provide competent service and value for money.

CATO is an organisation that through collaboration commands the highest product and service standards to be provided to the travelling public.

In a world of dynamic change, travellers are faced with a myriad of choices for transportation, accommodation and other travel services and arrangements.

Similarly carriers, hotels and other suppliers to wholesale products. CATO members must provide their travel product/s to the standard and value expressed in their advertising programmes.

All members of the Council of Australian Tour Operators pledge themselves to conduct their business activities in a manner that promotes the ideal of integrity in travel and agree to act in accordance with the principles of the CATO Code of Ethics as outlined in three parts:

		Relations with the Public
		Relations with Travel Agents, Carriers and other principals
		Relations with Fellow Members

© Council of Australian Tour Operators.